Studio Ghibli is Collaborating with Loewe For a Spirited Away Capsule Collection
Inspired by Loewe’s first collaborative capsule project with Studio Ghibli in January 2021 referencing My Neighbour Totoro, Loewe has created another capsule based on their most (arguably) successful film, Spirited Away. Available since January 7th 2022, the capsule contains a series of different pieces including t-shirts, hoodies and wallets, depicting the characters in the 2001 film including No-Face, Boo, Chihoro Ogino and more.
For this capsule, Loewe has modified their current stitching method to show appreciation towards Japanese culture. By creating through the technique of Toro, a practice that encompasses mending and patch working scraps, creative director Jonathan Anderson has produced a series of beautiful depictions of the film.
What works exceptionally well is the cross referencing of such an influential film. Given that there are many characters that are referenced which are more like easter eggs of the film, (like the several pieces that include Susuwatari,) we still get plenty of looks that draw the main characters. Even popular scenes were referenced, like the iconic serene train scene with no-face. (Who doesn’t know that image?) The artwork is almost identical to the actual medium, which is pretty impressive given that in most collaborations it can look satirical. Multiple different textures and fabrics were used, with all of the pieces holding the same level of detail regardless of their difficulty towards print. All the pieces are colourful, bold and vibrant, each detailing specific moments and characters in the film like powerful nostalgic snapshots. Examples include a blue frilled rug that depicts a picture of Chihoro under water, Chihoro and Haku flying in the night sky on a leather bag, frilled scarfs with the Soot Sprites etc. The wide arrange in the capsule makes it successful - it doesn’t feel like merchandise or a tacky reference point, but more of a full range of designs. Rugs, garments, bags and accessories all encompass in the collection, showcasing just how much Loewe was willing to delve into the world of Studio Ghibli and showcase art. It doesn’t seem led by profit sales, though I’m sure the profit is there in plenty.
The silhouettes also are a unique selling point. As fashion has continued to push into the avenue of genderless and non-binary clothing, this collection follows suit by doing more ‘relaxed’ looks that can be worn by anyone, regardless of gender. This obviously is inspired by Japanese culture that uses more straighter silhouette lines, but adds to their contributions towards inclusivity and the wider appeal. With a capsule that can be recognised by many, why cater towards specific genders anyway.
What is the best about Studio Ghibli films is the moral exploration that is developed throughout. What you take from the plot is deeply individual and personal, which adds to the appeal of the capsule. For many, this collection will mean very different things, creating overshadowing themes that will directly relate to the wearer. This type of relatability will create hype towards the pieces and thus become successful.
Overall, this capsule collection definitely is one that showcases the positives of working on collaborations. By appreciating the culture through the creation process, as-well as executing film references at such a high level of detail, Loewe has definitely created something magical. Check out the collection online here.
As a young person, Tyler is setting an example of casual queerness, which, in terms of LGBTQ+ acceptability, is fundamental to equality and liberation. Their choice to clearly decipher the differences between what is a queer choice and what is a fashion choice should lead as a staple for a new trend of fashion that is inclusive and diverse of all bodies.